Getting the Most from Your Council Website
Council website functions:
- Public Education: The primary purpose of your
website should be to help the Council further the Navy
League and individual Council missions. In other
words, it should supplement educating the public
about the sea services. To do this is must be
oriented to the public and be closely tied to the
programs of the Navy League.
- Support of NLUS Programs: The "look and feel" of
the site emulates the NLUS Headquarters site. In
addition, we have included a section entitled "Our
Sea Services" which is intended as a section
devoted to information about national and local
programs promoting the NLUS mission.
- Effective/efficient Council Operations: Council
operations require the dedicated efforts of many
volunteers and a significant involvement of the
membership. Similar to a company Intranet, your
website can support your continuing activities such
as membership and retention, programs, newsletter
distribution, and intra-Board and membership
communications. In other words, an effective website should
support doing more in less time and expense. It also can be
a means of increasing membership participation in
Managing your website:
- Commitment of the Council leadership: The
Council President should take the lead and insist that
website capabilities are used to augment Council
activities. For example, electronic distribution of
newsletters and meeting notices can both reduce
Council expenses and increase membership
awareness of Council programs. In addition,
taking online payments for dues, event
registrations and fund raising for worthy causes can
increase results. Because of this, your
Council website contact must report to the Board and
its key officers.
- Conducting website operations - Your Webmaster:
You will need to designate a "webmaster" -- the
single person who acts as the interface between
the leadership and having the website
present/support Council activities (e.g., get the
latest meeting notice posted, sending and
archiving your newsletters, collecting
payments/contributions, etc.). Ideally this will be a
member of the Board or someone very familiar with the
Council and its activities. You next will have to adopt an
approach to Conducting website operations.
- Your Hosting: Your website
must reside on a server (computer) which is
connected to the Internet (and Internet Service Provider -
ISP). You need to have reliable, secure and responsive
- Conducting website operations - Your Applications Support: You
need to have a web site to support the display
of your Council information and other
communication/ distribution functions. Such webs are a
combination of electronic pages and computer programs (a web
design function) that ultimately should be managed by a
computer professional - an Application Service
- Conducting website operations - Putting It All Together: Once
you have a connection to Internet, and a website
with your Council-specific information included,
you need to keep your site alive with current
and new information. Normally this is the
function of the Webmaster. However, posting
information to the site and keeping it current requires a bit of
technical knowledge. Fortunately, today's
technology supports website updating, greatly reducing the
amount of technical know how required. Anyone who
can use a word processor can easily update the website.
- Your Navy League is aware that each Council may have
differing support requirements and accordingly has
identified a number of providers who have the requisite
range technology skills, resources and knowledge
of Navy League Council operations to support
- Best Managers on the Net
has been identified as one of those providers. We have
incorporated capabilities in our web site design and
support package that can meet most Councils needs. We
pioneered in the field of web-based site
management -- and each of the features we offer
are low cost, reliable and proven. What
follows is a short discussion of each.
- Email Support. Your hosting service includes
unlimited web based email accounts. For the basic site we
provide emails for the President, Secretary and Webmaster.
- Newsletter distribution.
Many Councils are developing their
newsletters using word processor or publisher
software. These can be posted at the site. The newsletter can
be converted to the Adobe pdf file format
(universal -- and there is a free reader) and
emailed to members.. An emerging trend is to distribute
newsletters as an email (which can be formatted similar to a web
page using html -- web computer code language -- to produce a
very attractive product). The very latest approach is to
develop the newsletter as a web page and send out an email with
a link to the newsletter page.
- Website Update.
Our Navy League Council template has been designed to
support direct Council site updates using our built-in web site
- Our Mission is Your Support. Our function
is to make your website further the Navy League
mission. We will do whatever is necessary to make
your web site help you and your Council
Managing Website Content:
- Managing Your Content. To retain maximum formatting capability, each data entry block supports full html submissions.
- Click here for tutorials.
*Many fields are not yet in use.
Your webmaster can add such fields to new pages added to the site.
The database map should be updated with each new addition.